MoneyWell shipped on August 31, 2007 at 2:40 PM Central time!
It's been posted to all the usual download sites (Apple, MacUpdate, VersionTracker) and press releases were sent to the top Mac news sites (MacNN, MacWorld, MacLife, MacMinute). The No Thirst Software website has had some updates to reflect the new product (with more site updates pending) and sales are already coming in. Life is good!
But, now everything has changed. MoneyWell is no longer a hidden development project or a limited beta test, it's a living, breathing product with customers that need support and will be asking for updates. That changes the tone. If there's a bug in the beta version, you tell the beta testers, "Sorry, delete your data files and start over with the new build." That option is off the table now.
Is that scary? Not really. I remember my dad, who was a merchant marine sailing the North Atlantic in WWII, telling me, "You can't be afraid of the sea because you'll never be able to do your job, but you can't pretend its not powerful enough to kill you either. You just need to learn to respect it."
I respect my role.