Here's the quote that killed me:
Because the application is being built from the ground-up, it will initially contain only a subset of what is currently found in Quicken 2007 for Mac. While it will fully support cash-flow accounts (cash, checking, savings, credit cards), it will start with extremely limited support for investments, though you will be able to track your balances and holdings and calculate your net worth.
I'm sorry, I really don't think Intuit is looking at No Thirst Software and getting worried, but it's just a cool coincidence that yesterday I talked about how MoneyWell is young application and doesn't have as many features as Quicken, but takes better advantage of Mac technologies like CoreData and Cocoa and now this announcement comes from Intuit.
All I can say is bring it on!